— Formula

*Fioritura* · Hydration and radiance.

A wellness treatment shampoo formulated to deeply nourish and intensely hydrate the hair fiber. It acts gently on the scalp and hair, improving their structure and resistance.

SOFT LIGHT — SOFT RADIANCE. Hydro Bloom Shampoo is a wellness treatment formulated to deeply nourish and intensely hydrate the hair fiber. It acts gently on the scalp and hair, improving their structure and resistance. Its enveloping and creamy texture gently cleanses while respecting the scalp and hair fiber, thanks to a targeted selection of plant-based surfactants. The synergy of Aloe and Rice Bran Oil nourishes and protects the hair structure, enhancing elasticity and shine. Extracts of Rosehip, Amla, Horsetail, Tamarind, and Plumeria perform an antioxidant and remineralizing action, improving the firmness of the hair surface and restoring body and natural shine to the fiber. A blend of biomimetic active ingredients — Sodium PCA, Sorbitol, plant-based Squalene, phytosterols, and essential amino acids — helps maintain physiological hydration, strengthens the skin barrier, and promotes softness. Its regenerating formula restores softness and vitality even to treated and damaged hair, making it easier to comb and less prone to breakage and split ends. Patchouli, Lavender, Geranium, Pine, Eucalyptus, Turmeric, and Frangipani essential oils create a unique scent ritual while toning and rebalancing the scalp. Thanks to its antioxidant action, it protects the hair fiber from pollution and daily stress, keeping hair soft, healthy-looking and radiant.

— Active Ingredients

Eleven botanical extracts, amino acids and pure essential oils chosen for their action on skin density, hydration and cellular regeneration.

— Application

Apply to damp skin and massage gently. Leave on for as long as necessary to cleanse. Rinse thoroughly. Repeat if necessary.

— Composition (INCI / CTFA · Made in Italy)

AQUA [WATER], AMMONIUM LAURYL SULFATE, SODIUM MYRISTOYL SARCOSINATE, SODIUM METHYL COCOYL TAURATE, SORBITOL, ALOE BARBADENSIS LEAF JUICE POWDER, ROSA CANINA FRUIT/FLOWER EXTRACT, PHYLLANTHUS EMBLICA FRUIT EXTRACT, EQUISETUM ARVENSE LEAF EXTRACT, TAMARINDUS INDICA FRUIT EXTRACT, ORYZA SATIVA (RICE) BRAN OIL, SODIUM COCOYL ALANINATE, MYRISTYL LACTATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM PCA, PCA, LYSINE, SERINE, VALINE, THREONINE, PROLINE, ISOLEUCINE, PHENYLALANINE, HISTIDINE, GLYCINE, ALANINE, ARGININE, ASPARTIC ACID, POGOSTEMON CABLIN LEAF OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL, EUCALYPTUS GLOBULUS LEAF OIL, PELARGONIUM GRAVEOLENS OIL, PLUMERIA RUBRA FLOWER OIL, PINUS SYLVESTRIS LEAF OIL, PLUMERIA RUBRA FLOWER EXTRACT, CURCUMA LONGA ROOT OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, CITRIC ACID, TOCOPHEROL, SQUALENE, BETA-SITOSTEROL, SODIUM CHLORIDE, GLYCERIN, ETHYLHEXYLGLYCERIN, TETRASODIUM GLUTAMATE DIACETATE, LACTIC ACID, SODIUM BENZOATE, SODIUM LACTATE, BENZYL ALCOHOL, PINENE*, LINALOOL*, LINALYL ACETATE*.

(*) Component of natural essential oils.

Available exclusively through Selective Institute.

As the exclusive Polish distributor of Bio Thai, Selective Institute gives professional treatment rooms access to the full product line and expert support. Get in touch to find the right products for your salon.