Selective B2B distribution

Brands that proved themselves
in the treatment room.

Selective Institute picks beauty brands for treatment rooms, SPAs and clinics — with a treatment protocol and onboarding, not just a price list.

  • 129 products in the range
  • EU standard · CPNP
  • Treatment protocols
  • Team training
VitalityNoctua SerumPerilla OilRebalanceSensoryPerfectingPure PowdersAHA SystemCoconut & AloeOriental GemsHead SPAJoyful FaceVitalityNoctua SerumPerilla OilRebalanceSensoryPerfectingPure PowdersAHA SystemCoconut & AloeOriental GemsHead SPAJoyful FaceVitalityNoctua SerumPerilla OilRebalanceSensoryPerfectingPure PowdersAHA SystemCoconut & AloeOriental GemsHead SPAJoyful Face
VitalityNoctua SerumPerilla OilRebalanceSensoryPerfectingPure PowdersAHA SystemCoconut & AloeOriental GemsHead SPAJoyful FaceVitalityNoctua SerumPerilla OilRebalanceSensoryPerfectingPure PowdersAHA SystemCoconut & AloeOriental GemsHead SPAJoyful FaceVitalityNoctua SerumPerilla OilRebalanceSensoryPerfectingPure PowdersAHA SystemCoconut & AloeOriental GemsHead SPAJoyful Face
I.Selective Institute · La storia

I

Le radici · Roots

What works in the treatment room, we know from practice.

Selective Institute grows out of the daily practice of Ukryty Raj — a place where brands, treatments and protocols are tested in real work with the client. Because of that, we do not look at cosmetics through the lens of a catalogue alone. We look at them through the experience of the treatment room: skin response, therapist comfort, ritual, home-care sales and client return.

II

La selezione · Selection

Selection is intentional, never accidental.

We are not interested in how many brands sit in the portfolio. We are interested in their quality, their singular character and how they work together. That is why we evaluate every partnership not only through the lens of the product, but also of the place the brand will hold within the entire Selective Institute ecosystem.

See the portfolio
SI
Selective Institute
III

Per chi · Who it serves

Treatment rooms that put the result first.

We work with aesthetic clinics, beauty cabinets and SPA salons where the quality of the product is the foundation of the offer — not a marketing afterthought.

IV

La promessa · The promise

Not just the bottle. Also the protocol.

Every brand comes with team training, treatment protocols and merchandising materials. Selling the product is the beginning of the partnership, not its end.

II.Portfolio · Selezione

Behind every brand in our portfolio stands an analysis of quality, efficacy, coherence of philosophy and the potential for long-term partnership.

In our offer you will find brands whose efficacy we have seen at work, not in a supplier's catalogue.

Bio Thai · La collezione

A whole treatment room, one brand.

Facial care, body, Head SPA and sun protection — a representative selection from Bio Thai's full professional catalogue.

III.

II

Selection

Selection, not distribution

Every brand in the portfolio passes a full audit: INCI composition, certificates, clinical studies, dermatologist opinions. Most proposals never make it through.

IIII

EU Standard

Full pharmaceutical compliance

Every product meets the EU Cosmetics Regulation, carries complete ingredient documentation and a safety data sheet. No exceptions, no grey area.

IIIIII

Onboarding support

A partnership that goes beyond delivery.

We support our partners through trainings, treatment protocols, sales-support materials and ongoing expert assistance. We believe that the true value of a partnership begins after the brand is implemented.

IV.Onboarding · Il percorso

We don't end the partnership at product delivery. We help translate the brand into a real service, a treatment protocol and a client experience.

01

A conversation and getting to know your room

We learn who your client is, what treatments you already offer and where the brand can genuinely strengthen what you do.

02

Choosing the right lines and protocols

We don't recommend everything to everyone. We match products and rituals to the profile of the room, the team and the end client.

03

Team training

We help the team understand the brand, the active ingredients, the logic of the treatments and how to talk about results with the client.

04

First implementation in practice

The brand begins to work in the room: in the treatment, in home-care recommendations and in the conversation with the client.

05

Sales-support materials

We provide materials that help the team tell the brand's story in a coherent, elegant way that fits its positioning.

06

Post-launch support

We stay in touch, look at the first experiences together and help you grow both sales and the treatment offer.

Request samples and B2B pricing

Want to bring Bio Thai
into your treatment room?

Leave your details — we get back to you within two business days to discuss whether the brand fits your client profile.

Selective Institute is the data controller. We use your details only to contact you about B2B cooperation.